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Advertising Rates
Circulation Information: The NLGI Spokesman is a trade publication sponsored by National Lubricating Grease Institute. Circulation is to over 50 countries worldwide with a readership of over 6,000.
Mailing Instructions: All queries and production materials should be forwarded to the editor at the address of the publisher.
Commission and cash discount: Agency commission, 15%. Cash discount, none. One tear sheet to advertising agency is normal practice.
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Short rate effective for partially completed contracts.
General advertising rates:
Covers: Annual contract only, first cover not sold.
2nd & 3rd covers - $290
4th cover - $325
Inserts: Special handling; inquire about cost.
Special positions: Available at 25% above page rates, except covers.
Color: 1 - 3 process colors, $175 each; 1 PMS, $215; 4 color process, $450 - all additional to page rates.
Bleed: Bleed is charges for all bleeds including covers. For bleed and oversized plates, add 15% to page rates.
Classified advertising: Rates are same as advertising page rates. Blind ads are available at no additional cost.
Standard unit size in inches:
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Mechanical requirements: Publication trim size - 8 1/4 x 10 3/4
Center spread: 15 1/2 x 9 1/4
Bleed center spread: w/ 16 1/2 plus 1/8" bleed on each side.
h/ 10 3/4 plus 1/8" bleed on top, 1/8" bleed on bottom.
Bleed single page: 8 3/8 x 11, full bleed;
8 x 10 1/2 live matter maximums
Width of column: 2 1/4
Double column: 4 3/4
Depth of column: 9 1/4
Number of columns per page: three 2 1/4 columns
Minimum depth required: 2 1/4
Line screen: 150 preferred, right reading emulsion side down
Kind of printing: offset
Saddle stitch binding
Issuance and closing dates: Issued between first and tenth of month of cover date. Closing date for insertion orders (space reservation) is first of the month prior to the month of publication. Closing date for material is tenth of month prior to the month of publication. Extensions on special request. Cancellation date is first of month prior to month of publication. After this time, a percentage of total cost of ad will be issued.
Miscellaneous: Single copy price, $5.00, plus $2.00 p&h. Subscription prices are $58.00 per year domestic; $72.00 Canada; $94.00 per year international; and $127.00 per year airmail.
